Instagram keeps upgrading and bringing new features according to users' needs. It is one of the key reasons that encourage brands to use the app for their marketing strategy.
In recent times, the demand for E-commerce stores has drastically increased. Brands are looking for various online platforms to reach out to their customers.
Hence, launching the In-App Shopping Feature on Instagram has created a lot of buzz among Brands. With Instagram Shops, brands can convert the views on their content into sales effortlessly.
The feature gives a new and easier online shopping experience for the brand's customers.
How to Set Up an Instagram Shop?
Step 1: Before setting up a shop on Instagram, you must check if your brand meets all the eligibility criteria.
To create your shop on Instagram, you need to be located in a country that supports Instagram Shopping. Next, you need to have eligible products and a website that you can use to sell the products.
Step 2: Connect your Instagram Business account to your Facebook page. It is optional to create a Facebook Shop for your brand; all you need is a Facebook page.
Step 3: Upload a product catalog to show your products and their details, such as descriptions and prices.
Step 4: After creating your product catalog, you must submit your account for review. You can do this by clicking on sign up for shopping found in the app's settings.
Step 5: After your account is approved, you can turn on the shopping feature by selecting your product catalog under the shopping option in your settings. And you are now ready to sell your products on Instagram.
Benefits of Setting Up In-App Shopping On Instagram
1. Increases Your Products Discoverability
Instagram has the potential to get a broad reach for your products. By selling your products on the app, you can reach out to many people.
This will increase your product's discoverability to users who want to purchase it. Sometimes, users might find a product they like on Instagram, but they might need help knowing where to buy them.
So, In-App Shopping on Instagram allows users to purchase the product from your profile directly.
You can also opt for Instacruze to get a broader reach for your products and increase the sales of your brand.
2. User-Friendly Shopping Experience
Instagram Shopping is helpful for brands as well as customers. The In-App Shopping feature provides customers with a user-friendly shopping experience.
It gives users a reliable and quick way to shop and saves their shopping time. With Instagram Shopping, users can browse and get what they want with just a few clicks.
As a result, Instagram Shopping can boost sales by providing customers with an easy shopping experience.
3. Shows Your Brand's Authenticity
Consumers look into a brand's authenticity before purchasing any of its products.
They rely on the reviews of other customers and user-generated content to get the required information on your brand.
You can show your brand's authenticity by using user-generated content that features your products and adding a shopping tag on the posts.
This way, you can create a reliable shopping environment for your consumers.
4. Visual Marketing of Products
It is a well-known fact that visuals tend to attract more audiences. As Instagram is a visual-centric platform, you can easily attract your viewers with creative images of your products.
When you have engaging visuals, you can convert the leads into action. Most users buy a product if they find it visually appealing.
5. Boost Your Sales With Impulse Buying
Impulse buying is one of the primary factors in the growth of E-commerce brands. With Instagram, you can show your users how your products will be helpful to them shortly.
And an Instagram Shop can help you tap into the customer's impulses and convince them to buy your brand's product, as the products are perfectly positioned and easily purchased.
6. In-App Shopping is Cost-Effective
Only some brands or businesses can afford a prominent place for their shop. With the In-App Shopping feature, you can easily manage your shop's products and sales through your phone.
Thereby saving a lot of money for your brand. So, even small brands and businesses can sell their products using Instagram Shopping.
This gives more business opportunities and allows users to try new brands.
7. Advanced Audience Targeting
Instagram has an advanced audience targeting audience. So, having an Instagram Shop can quickly bring your brand's target audience to the shop.
For example, you can use hashtags specific to your brand and increase the searchability of your products.
In addition, the Instagram algorithm also shows your content to users based on their past engagements.
You can also try out Instacruze to increase your content views and ensure you reach out to your target customers.
8. Promotes B2C Marketing
By creating a shop on Instagram, you can sell your products directly to customers using various types of content.
The direct engagement of your brand with customers will help promote B2C marketing for your brand.
With B2C marketing, you can quickly achieve a high ROI and expand your business.
Moreover, B2C marketing is one of the most excellent tools to help your brand's social media marketing strategy.
9. Increases Customer Engagement
Instagram helps you increase customer engagement by offering them a real-time buying experience.
As mentioned above, In-App shopping allows you to directly promote your products among the users, which increases their satisfaction with your brand.
It increases the interaction of customers with your shop and attracts new followers. You can also build your shop's presence on Instagram with increased engagement and boost your sales.
Instagram shops allow brands to reach a massive audience by selling on the app. It takes your shop directly to the consumers and makes shopping easier for them.
By now, you would have understood the numerous benefits of setting up an In-App shop on Instagram. So, start your Instagram Shop now and skyrocket the growth of your brand.